Commercial Strategy
Technically strong products often reach market without a clear view of who buys, why, and at what price.
- What we do
- Market selection, customer segmentation, pricing and business-model clarity for technically complex products.
- Intended output
- A defined target segment, a pricing basis that holds under scrutiny, and a business model the team can articulate.
- Appropriate for
- Teams with a working product and an unclear or contested commercial model.

